GameFly
Description:
Gamefly [formerly Direct2Drive] sells the hottest video games for PC digitally. Customers come to our site, select any of our other 2000+ titles, go through the check out process, and then start downloading their game to their PC immediately.
More formally:
Gamefly is a premiere digital distribution platform and online games store (http://www.gamefly.co.uk/). Gamefly acquired Direct2Drive in June 2011 and has worked to incorporate D2D successful digital business while also improving the product. Game currently features a catalog of more than 2,000 computer and online video games to purchase, download and play on PC and Mac computers. With millions of games downloaded and counting, Gamefly is a leading distributor of new game releases and online entertainment.
More formally:
Gamefly is a premiere digital distribution platform and online games store (http://www.gamefly.co.uk/). Gamefly acquired Direct2Drive in June 2011 and has worked to incorporate D2D successful digital business while also improving the product. Game currently features a catalog of more than 2,000 computer and online video games to purchase, download and play on PC and Mac computers. With millions of games downloaded and counting, Gamefly is a leading distributor of new game releases and online entertainment.
The GameFly Story
In early 2002, Sean Spector and Jung Suh started to share their frustration with not being able to
rent video games. This led them to search online, where they could not find anyone serving the
video game rental market. In mid-2002, Sean and Jung partnered with Founding CEO Toby Lenk to
start GameFly.Our subscription service has grown rapidly since its launch in 2002. We are the largest
online video game rental subscription service in the United States with more than 334,000 subscribers
as of September 30, 2009. We believe our growth has been driven by the compelling value proposition
of our subscription model, extensive selection of titles, high level of customer service and effective
marketing programs, as well as the increase in the installed base of video game consoles.
We provide our subscribers access to a comprehensive library of over 8,000 titles covering all major
video game and handheld game consoles. We purchase nearly every new title upon its initial release
in the United States. In addition, we continue to carry in our inventory approximately 95% of all titles
that have been released across multiple generations of the major video gaming platforms since we
started our company.
rent video games. This led them to search online, where they could not find anyone serving the
video game rental market. In mid-2002, Sean and Jung partnered with Founding CEO Toby Lenk to
start GameFly.Our subscription service has grown rapidly since its launch in 2002. We are the largest
online video game rental subscription service in the United States with more than 334,000 subscribers
as of September 30, 2009. We believe our growth has been driven by the compelling value proposition
of our subscription model, extensive selection of titles, high level of customer service and effective
marketing programs, as well as the increase in the installed base of video game consoles.
We provide our subscribers access to a comprehensive library of over 8,000 titles covering all major
video game and handheld game consoles. We purchase nearly every new title upon its initial release
in the United States. In addition, we continue to carry in our inventory approximately 95% of all titles
that have been released across multiple generations of the major video gaming platforms since we
started our company.
Our subscription service allows you to have one or more video games out concurrently with no
due dates,ate fees or shipping charges for a fixed monthly fee starting at $15.95 per month. Our
average subscriber rents approximately 22 video games per year from us at a cost of less than the
purchase price of five new video games at an average price of $60.00. You also have the option to
purchase a video game you are currently renting through our ‘‘Keep’’ feature. We believe a significant
value we offer to you is the ability to rent video games before you buy them. According to our August
2009 survey of subscribers, ‘‘try before you buy” ranks as the most important feature of our subscription
service. In addition to selling video games through our ‘‘Keep’’ feature, we also sell new and used video
games. To complement our subscription service and video game sales, we operate a network of
advertising-supported websites that provide video game content and information.
due dates,ate fees or shipping charges for a fixed monthly fee starting at $15.95 per month. Our
average subscriber rents approximately 22 video games per year from us at a cost of less than the
purchase price of five new video games at an average price of $60.00. You also have the option to
purchase a video game you are currently renting through our ‘‘Keep’’ feature. We believe a significant
value we offer to you is the ability to rent video games before you buy them. According to our August
2009 survey of subscribers, ‘‘try before you buy” ranks as the most important feature of our subscription
service. In addition to selling video games through our ‘‘Keep’’ feature, we also sell new and used video
games. To complement our subscription service and video game sales, we operate a network of
advertising-supported websites that provide video game content and information.
Over the years, we have learned that our members love our subscription service and have very high
service standards. At GameFly, we are committed to continually improving our service and adding new
features that enhance the value of a GameFly membership. We have a single-minded objective: to bring
more value, more variety, more enjoyment and more convenience to your video gaming experience.
Our customer support team is here with the goal of providing excellent service in order to make the
experience complete. A recent survey indicated that almost 90% of our members would recommend
GameFly to a friend!
service standards. At GameFly, we are committed to continually improving our service and adding new
features that enhance the value of a GameFly membership. We have a single-minded objective: to bring
more value, more variety, more enjoyment and more convenience to your video gaming experience.
Our customer support team is here with the goal of providing excellent service in order to make the
experience complete. A recent survey indicated that almost 90% of our members would recommend
GameFly to a friend!
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